Dr Simon Berrow's 2010 Ted Talk about the pioneering research being undertaken by the Irish basking shark research project has become front page news on the www.TED.com website. with 50,000 view already its a great bit of awareness raising for the species and shark based marine research.
http://www.ted.com/talks/simon_berrow_how_do_you_save_a_shark_you_know_nothing_about.html